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Blog Content

Whether you have an MLM blog or a blog on dog training or any other blogs for that mater, the main purpose of your blog is to pull readers to your site.  The key to doing that is to be able to write persuasive blog content.  Imagine your blog as a story book.  The more interesting and exciting the story, the more it will sell. Same goes for your blog. The more interesting and valuable your blog content, the more readers you will attract.

Here are seven easy steps to writing persuasive blog content which have been adapted from Mike Dillard’s Traffic Formula 2.

1. Don’t teach too hard.  This is a big mistake which will earn you lots of fans, but few customers.  There are tons of information seekers on the internet and most are just looking for freebies.  What you are looking for are the serious buyers.  Your main objective is to give value in your blog content.  Telling your readers ‘what to do’ is great.  You are already providing true value.  You do not need to tell them ‘how to do’ it.  Those interested enough to find out more are going to get in touch with you or subscribe to your newsletters fro more information.
2. Write like you talk.  It is always easier to write your blog content the way you would talk.  This not only makes you more ‘real’ to your readers, but they can connect with you better as well.  Would you not prefer to connect with a real person?  All you need to do is to mind your language and avoid anything that you would not say in front of your grandmother.  It is good to include your own unique phrases.
3. Tell stories.  Just like an author, when you write your blog content, this is the time for you to become the great story teller.  Not only do people love hearing stories, they remember them better.  Telling your very own personal true story and life experiences can be compelling for your readers. This aids in creating the connection with your readers and is a wonderful way for your stories to go viral.
4. Inspire all you can.  Everyone loves some inspiration. When people come across great inspirational stories, they tend to share it with others. This helps in creating viral content for you.  Inspiring stories not only allow people to feel good about themselves and you, they also often do a better job of selling even if they are not meant to be ‘salesy’.  Inspiring stories tend to push people into taking action.
5. Question and Answer.  You can always compile questions from forums and comments and answer them as part of your blog content.  This can garner a big following and they do not look like advertisements.  More and more blog owners and advertisers are using this question and answer technique.
6. Checklists.  Compiling a list of resources more often than not turns out to be free viral marketing for the blog owner.  This is especially great if you have a business blog such as one for your MLM business or hobby.  Checklist such as 100 Easy Ways to Lose Weight or 50 Resume Writing Tips creates curiosity and interest in your post.
7. Controversy.  This definitely will attract attention.  Of course, those who agree with you will tend to connect with you better.  Writing on controversy makes you tend to stick out which is why most people shy away from it.  However, this can be easy if you just pick something that is controversial and state your opinion.  There is no right or wrong and everyone is entitled to their opinion.

The key to writing great blog content is to be yourself.  Do not try to be someone whom you are not.  Being conversational and interesting will increase your readership.  At the same time, you can make a natural call to action especially for your business blog or MLM blog.

p.s. Now you are able to write persuasive blog content, learn how to generate traffic to them via a simple strategy and get on top of Google for free!