VeronRecommends.com

YouTube Video Marketing

YouTube is the fourth largest website on the internet. Over 60% of all videos on the internet can be found on YouTube netting 3 billion views per month. YouTube is definitely one of the sites that you want to concentrate your video marketing on. A great advantage of YouTube is that it is FREE. Since the search engines love videos, you have a chance to improve Google ranking via YouTube and simultaneously improve your image branding and positioning marketing efforts as well for your online businesses.

If you know how to target the people who are looking for what you have to offer, video marketing can be an exciting strategy. You must be aware that when people perform any research on company product or service, the number one site they refer to is Google. YouTube is the second site that they will do their research on.

The leading question is how to drive people to your YouTube video? There is a certain art to this which once mastered, will help you drive traffic to your video.

There are a few ways you can achieve this.
1. Do your keyword research. When you use keywords in your headlines and video content, this will help improve your Google ranking.
2. Have your keyword in your video headline/title. Be sure to have a great headline so that you capture people’s attention. No matter how fantastic your video is, your marketing effort is not going to have any effect if you are not able to get people to click on it. Unless you can catch people’s attention, then only will your video marketing effort be successful for your online businesses.
3. If you run short of ideas for your video content, check out other videos that are relevant to your niche. Look at the number of views and comments that the YouTube video received. What you want to do is pick out the high ranking videos and create your own video around that topic. Then copy and paste the same keywords/tags from the high ranking video into your YouTube video under ‘more information’.
4. The timing of your video marketing efforts play a part in your Google ranking as well. If you wish to have a higher ranking, upload your videos during the day so that you get more views. The quicker you get hits for your video and the more relevant your content in relation to your headlines, description and tags of your video, the higher your Google ranking will be. The first 48 hours of your video’s lifespan is most crucial in your online marketing.
5. To improve your image branding and positioning marketing, record lifestyle videos. People are attracted to lifestyle. Show your leads and prospects that you are a real person and someone they would be interested to connect with. Show them how you enjoy life with your family and your kids.
6. Make full use of your time when you are attending seminars and conferences. Interview every top person you can find. This could be a top network marketer, a top public speaker, a top income earner, etc. You will not only get a lot of mileage out of your video, you will also be positioning yourself as a expert in the market. When you interviewed experts and get interviewed by experts, you will be branding your image and positioning yourself as a true professional.

So if you are looking at video marketing, you can use any of the various video sites out there but do not leave out YouTube. Remember to use great headlines that attract people to click on them so as to improve Google ranking and you can simultaneously build your image branding and positioning marketing efforts for your online marketing businesses.